Heartfelt, founded by passionate cat parents and friends, is a visionary brand dedicated to providing top-notch care for pets. With over 12 years of pet care experience, we recognised a gap in the Indian market for cute, safe, eco-friendly pet products and Heartfelt was born in April 2024. What started as a love for pets turned into a mission: crafting safe, eco-friendly, and adorable toys while supporting skilled women artisans.
Akriti Guha
Co-Founder/design & content
The creative force behind Heartfelt’s branding, storytelling, and design. They have one mean santra cat – Yoda who is also their cat boarding-Purrfection’s resident star.
Deepti Garg
co-founder/sales & marketing
The strategist and business mind, Deepti spearheads sales, marketing, and outreach. She has 3 adorable bbs who are often our mewdels – Harvey, Bushky and Luna.